Amivectio, the long-awaited clothing line that caters to the men's fashion revolutionaries, officially launched last week. The inaugural spring line is currently available on Karmaloop.com and at select boutique retailers across the country.

The brand's Creative Director Hector Estrada is the fashion veteran who also helped brands that include ECKO, MECCA and TRIKO rise to be industry juggernauts. Together with his friends of the revolution, the team introduces Amivectio.

Amivectio will deliver useful and groundbreaking designs that will make you feel and look good, while inspiring revolution by design, communication, and community, Estrada says.

Amivectio has already proven to be a testament of streetwear's versatility offering strong messages in a softer, yet more confident voice. It is about being you. Amivectio's design philosophy and goal is to define modern Americana while re-interpreting classic fashion with innovation and functionality, guided by principles of quality, beauty, rhythm, balance, comfort, and inspiration.

Every piece is a functional and innovative re-interpretation of a classic garment: traditional collar button-down shirts with ventilation and adjustment systems; timeless crew neck sweatshirts with added side mobility and chain stitched messages, such as Truth Seeker; and classic lightweight knits made of 100% Peruvian Pima cotton that will feature asymmetrical design accents.

Every so often a dramatic change in ideas is needed. This transformation is usually made possible by a group of individuals who make it their passion to create this change and start a revolution. Amivectio is that revolution and embraces those who make it their mission to challenge and alter the system for the good of the masses.

Amivecito is currently available on Karmaloop.com and at select retailers across the country. Visit Amivectio.com for more information.

Mtv | Karmaloop Blog | Karmaloop Blog
Roc Nation representer J. Cole was seen on the MuchOnDemand television

Kid Cudi x Karmaloop MTV Commercial | Karmaloop Codes
Here is the commercial that has been airing on MTV with Kid CudiKarmaloop promoting , and a special code to get you

Karmaloop.com – YO MTV's Wack shirt | Taiwan Brown (DOT) COM
Karmaloop.com – YO MTV's Wack shirt Source: www.karmaloop.com I need this.

Can KarmaloopTV become the MTV of the Hip-Hop Generation?
Sep 23, 2011 An offshoot of the Karmaloop.com retail site, KarmaloopTV.com is an online video-based network

Nitty Scott, MC on MTV and Karmaloop.com – Soul Rebel NYC
Nov 26, 2010 #GeneratioNext performer Nitty Scott, MC was recently the featured artist on MTV's Sucker Free

GNC, Gilt Groupe, Crutchfield, NET-A-PORTER, BabyAge, and 1-800 CONTACTS are among a new list of online retailers that have been awarded and are now proudly displaying the STELLAService seal, the Internets most trusted emblem of outstanding customer service.

The companies join the ranks of Zappos.com, Diapers.com, 1-800-Flowers.com and other leaders that have been ranked by STELLAService, the first independent company evaluating the customer service quality and performance of e-retailers.

As an Internet retailer in a relatively new customer category, we have worked hard at creating an outstanding shopping experience for our members, said Will Freund, Senior Director of Customer Service at Gilt Groupe. By displaying the STELLAService seal, it is a clear signal that our team is delivering excellent customer service and were proud of that.

Dedicated to helping online shoppers make more informed buying decisions, STELLAService rates thousands of retailers each year across a broad array of criteria including usability and online tools, shipping and returns, and customer support. Named for the Italian word star, STELLAService awards seals in two categories Elite and Excellent.

With prices and product selection no longer a key differentiator, customer service has become the best way for online retailers to stand out in the marketplace, said Jordy Leiser, CEO and co-founder of STELLAService.com. By displaying the STELLAService seal, retailers send a powerful message that they have been vetted by a trusted third party and that they are committed to delivering an outstanding online shopping experience.

Stores that have recently begun displaying the STELLAService seal include:

o1800CONTACTS.com
o3balls.com
oACLens.com
oBabyAge.com
oCrutchfield.com
oCymax.com
oDiscountDanceSupply.com
oDiscountGolfWorld.com
oGNC.com
oGiltGroupe.com
oKarmaloop.com
oLivingDirect.com
oMilesKimball.com
oNET-A-PORTER.com
oOnlineShoes.com
oOpticsPlanet.com
oOrganize.com
oRoyalDiscount.com
oStacksandStacks.com
oSuperMediaStore.com

We hold ourselves to a very high standard when it comes to providing our customers with great service, said Natasha Chu, Director of E-Commerce at Karmaloop. With its expert-driven methodology, were thrilled that STELLAService validated that fact.

STELLAService also recently launched a new program that enables any online store to leverage the support of its shoppers to help it get evaluated by STELLAService. By displaying a STELLAService Nominate Us badge, customers can vote for the site to be rated. Once a store receives 100 nominations from the online shopping community, it officially enters the queue to be rated by STELLAService. Any store can request a Nominate Us badge by visiting http://business.stellaservice.com.

About STELLAService
Dedicated to helping consumers make more informed online shopping decisions, STELLAService is the first and only independent provider of customer service ratings for online retailers. Using its proprietary, rigorous evaluation system, STELLAService rates thousands of retailers each year across a broad array of criteria, including usability and online tools, shipping and returns and customer support. To maintain its independence and objectivity, STELLAService pays for all products it purchases and relies on its staff of trained, full-time customer experience analysts to test the companies it evaluates. The company has been profiled in Advertising Age (STELLAService strives to give e-tailers credibility) and its data has been featured in outlets from The Business Insider to The Chicago Tribune.Based in New York City, the company also publishes reports and other research to help companies worldwide improve their service operations. For more information, visit http://www.STELLAService.com. Follow us on Twitter at @STELLAService.

Karmaloop.com http://www.karmaloop.com is pleased to announce the opening of Karmaloop Boston, its 2,200 SF flagship store at 160 Newbury Street. Karmaloop.coms first foray into the world of bricks and mortar aims for the sky: not only will Karmaloop Boston be the best streetwear store in Boston, it quite possibly could become the best streetwear store in the world

http://www.karmaloop.com

Founded in 1999, Karmaloop.com is already the world leader in streetwear fashion on-line. With 750,000 unique visitors a month coming to the site, it is currently ranked 20,239 on Alexa.com (Alexa.com ranks websites). Yahoo is number one on Alexa, and only 20,239 sites worldwide (out of literally billions) get more traffic than Karmaloop.com.

http://www.karmaloop.com

Karmaloop.com retails 50 of the hottest streetwear brands for men and women, ranging from limited edition Adidas to impossible to find brands from the streets of London, such as Boxfresh. Karmaloop.com sells its clothing and other gear to happy customers in over 30 countries.

http://www.karmaloop.com

Karmaloop Boston will feature the same brands as the website, as well as additional brands just in the store. Moreover, several of Karmaloop.coms existing brands are creating special pieces in limited runs to be sold exclusively at Karmaloop Boston. Karmaloop.com can get its brands to create these fashion treats, including custom Karmaloop Boston Puma Sneakers, distressed and intricately stitched pants from Triple Five Soul and t-shirts from design leader Urban Arts, because of its buying power and close relationships in the industry. These unique items will surely garner worldwide attention and make Karmaloop Boston a must-visit destination for any hipster passing through the city.

http://www.karmaloop.com

Some of the brands that will be available at the store are: 2K | Adidas | Arkive | Boxfresh | Brooklyn Industries | Five Four | Fornarina | Freshjive | Goorin Brothers | Gsus | Howe Jeans | In Case | Industry | Jib Hunt | Kreationism | Le Tigre | Lee Riot | Local Celebrity | Lomography | Loop Design | LRG | Members Only | Minx | Modern Amusement | Moss Mills | Nikita | No Star | Obey | Penguin | Poketo | Puma | Soul Rebel | Spiewak | Staple | Stussy | Syndrome | Threadless | Tokion | Triple Five Soul | Ubiquity | Urban Arts | Vintage Vantage | We Clothing | Yo Japan

http://www.karmaloop.com

To browse collections on line, visit the following URL's:

Triple Five Soul http://www.karmaloop.com/vendor.asp?VendorCode=TFS

Industry Clothing http://www.karmaloop.com/vendor.asp?VendorCode=IND

LRG Clothing http://www.karmaloop.com/vendor.asp?VendorCode=LRG

Puma http://www.karmaloop.com/vendor.asp?VendorCode=PUM

Paul Frank http://www.karmaloop.com/vendor.asp?VendorCode=PAU

Magazines: Agenda, Anthem, Beautiful Decay, Boston Architecture, Clear, Fruits, Giant Robot, Mass Appeal, Metro Pop, Nylon, Planet, Play Imaginative, Sportswear International, Street, Streetwear-Today, Surface, Swindle, Tokion, Urb, XLR8R

Karmaloop Boston will also offer a large selection of designer vinyl toys and art from such cutting edge artists such as Shepard Fairey, and Dalek.

http://www.karmaloop.com

The stores interior is a warm ivory space, brightly lit with a minimalist feel a perfect canvas against which to display the truly unique design and style of its clothing, art, toys and accessories.

Karmaloop Boston will be more than simply a retail outlet; the store will be a new cultural force in Boston not only by bringing the best of cutting edge culture to the city, but also by highlighting the artistic work and designs of young artists and by bringing talented and intellectually curious Bostonians together around monthly cultural events. Karmaloop Boston will feature permanent art of Nick Z and Amelie Chabannes, as well as rotate works of other young talent. Nick Z, local artist, graffiti superstar and member of the Super Friends crew (http://www.projectsf.com) and Amelie Chabannes Parisian artist and darling of the Parisian and NY art scenes, (http://www.ameliechabannes.com, http://www.thenewyorkartworld.com/pastIssue/MayEditorial2005.html#review04 &

http://www.visuelimage.com/ch/chabannes/chabannes4.htm) are each bestowing their amazing gifts on Karmaloop Boston in the form of large murals. Karmaloop Boston will also host monthly events revolving around everything from fashion, music, art, architecture and design to political and social issues.

http://www.karmaloop.com

Karmaloop.com, coupled with Karmaloop Boston, will become nothing less than an international streetwear fashion power house. While fashion power house and Boston are not heard often in the same sentence, with Karmaloop.coms continued rapid growth and Karmaloop Bostons opening, this is a combination that just might be heard more frequently in the future

Keep an eye out for your invite to the grand opening party (late October), which will feature a high profile DJ and core fashion industry representatives from our brands.

http://www.karmaloop.com

Contact:

Greg Selkoe, CEO 617-216-1013

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